Brand Identity
- The Soundings Group enjoys unique brand development experience.
- This experience reflects brand identity assignments from a cross section of small and large firms.
- A brand is a promise.
- Brands help create awareness, recognition, and imagery. It also supports a product or service "positioning."
- A brand is more than a logo, and has multi-dimensional components, including font type, style, graphic elements such as borders, symbols and accents for emphasis.
- A brand is also helped by a generic descriptor, which is part of the brand and not a slogan.
- The Soundings Group executives have presented at industry seminars on brand equity or assessing the strength of a brand.
- The company has also been involved in developing international brand identities taking in considerations local country customs.
- The company has wide experience in brand name generation.
- The Soundings Group has developed brand portfolios, which typically includes developing an "umbrella brand name" and a linked family of sub-brands.
- As Tom Peters says in his book Re-Imagine: Business Excellence in a Disruptive Age A great brand taps into emotions. Emotions drive most, if not all our decisions..."
Note: brands/logos shown above are not current or past clients of The Soundings Group - logos shown are property of their respected companies.
