Expertise
The Soundings Group has extensive experience in new business development, international business and marketing. The marketing area includes:
- Marketing strategy and plan development.
- Market research.
- Competitive assessment
- Value proposition optimization
- Branding, including name generation, brand identity development, brand equity assessment and international
- Product/service launch guidance
- Public relations
The Soundings Group has specific experience in a number of product categories including:
Consumer Products
- BBQ Sauce
- Beverages
- Cookies and crackers
- Cooking oils
- Cosmeceuticals
- Ethnic foods
- Frozen novelties
- Hospitality industry
- Nutritional supplements
- Peanut butter
- Pet foods
- Salty snacks
- Skin care
- Sweeteners
- Yogurt
Medical
- Advisory Boards
- Alternative care centers (outpatient, surgery, etc.)
- Biomaterials
- Cardio-vascular
- Combination products
- Cosmetic surgery
- Diabetes
- Diagnostic imaging/radiology
- Disposables and single patient use devices
- Infection control
- Integrated health networks
- Mental health and rehabilitation
- Obese patient care and bariatric equipment
- Operating room construction and equipment
- Outcomes tracking and documentation
- Pediatrics
- Pharmaceuticals (pre clinical)
- Regulatory (FDA, etc.)
- Respiratory care and medical devices
- Therapeutic beds and mattresses
- Wound care and healing
Retail
- Consumer behavior/loyalty
- Electronic scanning
- Image studies
- Morale studies
- Multi-channel evaluation
- New store evaluations
- Package design
- Promotion evaluation
- Shelf visibility
- Trading area identification
Other
- Data mining
- Network management
- Textiles
